OK, eu sou um pouco de viciado em esportes. O chá de ervas antes de dormir a TV está em segundo plano, pulando de corridas de cavalos, F1, Liga dos Campeões da UEFA e a infinidade de acessórios de golfe, tênis, beisebol, hóquei, basquete e futebol são bem estabelecidos. Os EUA têm acordos regionais de TV, o que significa que não posso assistir meu amado e perpétuo NY Mets da minha vaga na praia no noroeste da Flórida. Em vez disso, como uma peculiaridade da geografia, sou forçado a assistir os marlins e raios de suas expansão urbana alienígena de Miami e Tampa centenas de quilômetros ao sul. Dinheiro '. Três dos principais esportes - beisebol, hóquei e basquete - estão na temporada e competindo pela minha atenção. A série de metrôs vence no Shea Stadium moldou meu amor pelo jogo. Este ano, todo time jogará todos os outros times, em vez de se restringir aos oponentes de suas respectivas ligas e divisões e, presumo, tudo para o benefício da habitação do sofá, METS- apoiando, os fãs que não estão fazendo com que os fãs e que não se refletem. Registrado em correr, jogar, capturar ou chutar bolas. Companhia de Inteligência
Thankfully, living in the U.S. there are countless TV channels dedicated to feeding my insatiable live sports habit.
From my first coffee when the sun rises to the herbal tea before bedtime the TV is on in the background, jumping from horse racing, F1, UEFA Champions League, and the plethora of U.S. golf, tennis, baseball, hockey, basketball and football fixtures.
The links between sport, broadcast media and business are well established on this side of the pond.
Great as it is, it isn’t perfect. The US has regional TV deals which mean I can’t watch my beloved, perpetual-underperforming NY Mets from my beach side berth in Northwest Florida. Instead, as a quirk of geography, I’m forced to watch the Marlins and Rays from their alien urban sprawls of Miami and Tampa hundreds of miles to the South.
But overall, it is a system built for those like me for whom too much sport still isn’t enough.
But, when I speak of U.S. sports to my British friends, clients and contacts they huff and declare it ‘ruined by money’.
I’m not so sure, and the U.S. is teaching lessons in unexpected places and in unbelievable ways.
Spring is always exciting. Three of the main sports – baseball, hockey and basketball – are in season and competing for my attention.
Baseball, America’s national game, is my preferred intoxicant. Subway Series wins at Shea Stadium shaped my love of the game.
And 2023 will be the first time the 162-fixture season will undergo radical change. This year, every team will play every other team rather than being restricted to opponents from their respective leagues and divisions, and, I assume, all for the benefit of the sofa dwelling, Mets- supporting, non-season ticket holding fan like me.
Actually, like most sports, those in charge are making changes to better reflect the needs, wants and wishes of all fans and supporters, and to attract the attention of the millions upon millions who aren’t currently engrossed in running, throwing, catching or kicking balls.
Of course, the value, income and wealth this will create might have something to do with it too.
In the U.S. Baseball has undergone something of a resurgence.
Major League Baseball (MLB) was ranked as the 15th fastest-growing brand last year amongst U.S. adults, according to the report from global decision intelligence company Consulta da manhã. Nossos grandes atletas estão se conectando com as pessoas - essa é a base, eu penso, por que há algum momento real aqui. ”
MLB’s chief marketing officer Karin Timpone gleefully told MLB.com:
“I think the primary reason has got to be the exciting, dynamic athletes on the field. Our great athletes are connecting with people — that’s the basis, I think, of why there’s some real momentum here.”
MLB, ao que parece, agora reconhece o poder de contar histórias além do diamante. Ela explicou.
“We want to enrich our relationship with avid fans, but increasingly what our marketing is doing is expanding the storytelling beyond the channels and the formats and the places where people would normally see our brand” she explained.
Social media has inevitably enabled much of this, especially MLB’s focus on Instagram reels and TikTok videos.
"Nossa equipe de captura de conteúdo ao vivo estava lá com os pais do MVP da World Series Jeremy Peña", disse Timpone ao site. “Ele bate em um home run, seu pai está lá, e isso realmente decolou nas mídias sociais como um conteúdo.” Os esportes dos EUA operam 'ligas fechadas' e, através de seus draft Systems, concedem os clubes de pior desempenho a oportunidade de escolher os melhores novos talentos que surgem nos sistemas de alimentação da faculdade.
One piece of excitement U.S. sports does miss out on is the dreaded relegation dogfight.
To preserve value for U.S. sports brands and franchises, the threat of being kicked into the lower leagues is removed. U.S. sports operate ‘closed leagues’, and through their draft systems award the worst performing clubs the opportunity to pick the best new talent coming up through the college feeder systems.
Esta é uma questão ao vivo. Em todo o mundo, outras ligas estão olhando para suas estruturas para ver se a tradicional 'liga aberta' - em que um Wrexham F.C. Pode planejar subir do quinto nível da League ou de um Manchester City, recém-cunhado, pode retornar das profundezas da antiga divisão da Terceira Divisão para ser a equipe a vencer na Europa-ainda é o melhor caminho a seguir. De Riyadh a Delhi, Los Angeles a Tóquio, os administradores da liga estão procurando maneiras de aumentar suas marcas, seus clubes e construir seus negócios esportivos. Dramático de uma maneira como qualquer um poderia imaginar, e mesmo aqueles condenados Yankees não conseguiram imaginar. e Europa. A '. Grandes de Rochdale, Oldham e Widnes estavam preocupados que tudo isso era um pouco demais, "as recomendações de critérios de classificação foram determinadas usando uma abordagem científica e liderada por dados alimentada por análises de empreendimentos (com sede em Nova York), um negócio de rede IMG". Phow. Para sugerir uma equipe que vence todos os jogos que eles competem, pode-se dizer que está sendo negada a promoção porque não atingiu as metas de 'liderado por dados' em torno do 'sistema de classificação científica'. York.
Traditionalists may bristle, but the money and marketing people are in charge now. From Riyadh to Delhi, L.A. to Tokyo, league administrators are looking for ways to grow their brands, their clubs and build their sporting businesses.
Readers may be surprised to learn it is one of the world’s more traditional sports which is leading that charge for change.
Back in Blighty, the rebel rugby code met in Huddersfield this week to agree to overhaul their league in as dramatic a way as anyone could ever imagine, and even those damned Yankees couldn’t imagine.
A few years back, sports talent, events and marketing agency IMG was retained on a 12-year deal to ‘Reimagine Rugby League’.
The remit was to create more value for the league, its clubs, and safeguard the long-term sustainability of Rugby League in the UK and Europe.
This week, the Clubs voted to back changes from 2025 which will see promotion and relegation decided not just by on-field performance but a combination of on and off-field variables called ‘grading criteria’.
From 2025, there will be a top tier of 12 clubs – those graded ‘Category A’.
In a wonderful example of agency-speak, IMG told the club owners from Keighley to Kingston-upon-Hull: ‘the proposed grading criteria are designed to collectively increase clubs’ fanbases, diversify revenues, drive investments into clubs and the sport in a sustainable manner, run clubs in a best-in-class way and ensure strong governance is in place.”
And in case the grandees of Rochdale, Oldham and Widnes were worried this was all a bit too much, “The grading criteria recommendations were determined using a scientific, data-led approach powered by (New York-based) Endeavor Analytics, an IMG network business.” Phew.
Now, let me be clear, I think this is a great idea for Rugby League which, despite being an all-action, fast-moving, hard-hitting game, is still looking for ways to grow its appeal beyond its traditional Pennine base. What it really is, is an acceptance of the reality that the modern game is more than 80 minutes of brutal combat. This Sporting Life.
But equally, it is also a bold move to suggest a team who win every game they compete could be told it is being denied promotion because it didn’t hit the ‘data-led’ targets around ‘scientific grading system’.
The reality is, the grading criteria are exactly the issues which will determine the long-term health of any and all sports in this global, digital age and are – or should be – discussed in boardrooms from Wigan to Washington, Newcastle to New York.
Você deve permanecer de mente aberta. Receitas. Pontos de bônus concedidos pelos pequenos detalhes dos copos e campeonatos vencedores.
25% of the weighting is awarded to something they are calling Fandom – encouraging clubs to attract more fans to the game both in stadia and digitally, contributing to club and central revenues.
Another 25% weighting is awarded to Finances, rewarding the clubs with strong business performances, and demonstrating diverse revenue streams.
Thankfully, Performance on the field is also weighted as just as important at 25%, with clubs ranked on league position and awarded bonus points for the small detail of winning cups and championships.
Mais 15% estão disponíveis para clubes cujos Stadia Adicionar valor ao ventilador, atender e exceder as necessidades de transmissão e a experiência dos espectadores e corresponder aos esportes concorrentes. Compartilhamento dos maiores mercados-embora isso tenha o som preocupante de "franquias" e se movendo para as grandes cidades e os odiados que os odiados se movem do Brooklyn para Los Angeles e os pausas da NFL de Oakland a Las Vegas via L.A. E Wigan, haverá discussões animadas nos subúrbios ocidentais de Parramatta e Sydney neste fim de semana, tenho certeza. Não tenho 100% de certeza de que esses critérios serão os que finalmente determinam a promoção e o rebaixamento em 2025, há espaço para discussão, mas são um sinal claro de que o negócio do esporte continua a ser tanto sobre a sala de reuniões quanto o bem-estar da UK. acontecer '.
And a perhaps promotion-clinching 10% is up for grabs for clubs with good Catchment – the ability to grow fan bases and capture share of the largest markets – though this has the worrying sound of ‘franchises’ upping sticks and moving to big cities a-la the hated-Dodgers move from Brooklyn to Los Angeles and the NFL Raiders wanderings from Oakland to Las Vegas via L.A.
It is a lot to take in.
As well as fuelling hot talk in the bars of St Helens and Wigan, there will be lively discussions in Parramatta and Sydney’s Western Suburbs this weekend, I’m sure. I’m not 100% sure these criteria will be the ones which finally determine promotion and relegation in 2025, there is room for discussion, but they are a clear sign that the business of sport continues to be as much about the boardroom as it is about the locker-room.
