Active Lancashire, a liderança estratégica do condado para o esporte e a atividade física, divulgou sua nova estratégia de 10 anos. Paisagem. Com uma ligação clara entre inatividade física e problemas de saúde, isso coloca uma enorme pressão nos serviços de saúde do condado e os níveis de expectativa de vida. Em Lancashire, a expectativa de vida dos homens é de 78,5 e as mulheres é de 82,3, abaixo dos níveis nacionais de 79,8 (homens) e 83,4 (mulheres). Em algumas áreas como Blackpool, a expectativa de vida cai tão baixa quanto 74,5 (machos) e 79,5 (fêmeas) **. £ 340m ***. Nas últimas duas décadas, vários aplicativos de financiamento bem-sucedidos levaram ao desenvolvimento de programas-chave, como o desafio através da Iniciativa Esportiva (CSI), juntamente com os programas mais positivos da UE (MPT) e da Business Health Matters. Hoje, a ativa Lancashire emprega mais de 50 funcionários e trabalha com projetos locais, regionais e nacionais para oferecer projetos de saúde, atividade física e empregabilidade em Lancashire. Sua rica história e comunidades vibrantes, mas estamos cientes dos desafios e desigualdades que também temos. Sakthi Karunanithi, diretor de saúde pública do Conselho do Condado de Lancashire, acrescentou: “Ser ativo ao longo de nossas vidas foi demonstrado repetidamente em vários estudos para trazer não apenas benefícios de saúde, mas também benefícios sociais e econômicos mais amplos aos indivíduos e ao nosso condado. Somos abençoados em Lancashire por ter tantas oportunidades de ser mais ativos e aproveitar nossos espaços verdes. Congratulo -me com a campanha "We Are Active Lancashire" e estou realmente ansioso para trabalhar com o Active Lancashire e nossos parceiros para ajudar as pessoas a levar vidas mais ativas e saudáveis. ”
Focusing on the organisation’s vision of a future where every person in Lancashire has access to, and benefits from, physical activity, the ‘Decade of Movement’ strategy progresses the charity from its roots as a sports partnership to a key part of the county’s health and wellbeing landscape.
In Lancashire, 29% of the 1.5m adult population is inactive and a third of children and young people active for less than 30 minutes per day*. With a clear link between physical inactivity and poor health, this puts a huge strain on the county’s health services and the levels of life expectancy. In Lancashire, life expectancy for males is 78.5 and females is 82.3, lower than the national levels of 79.8 (males) and 83.4 (females). In some areas such as Blackpool, life expectancy drops as low as 74.5 (males) and 79.5 (females)**.
Not only this, but the deficit of economically inactive residents aged 50+ in Lancashire (those who are not in employment who have not been seeking work in the last 4 weeks), compared with national levels, represents a GDP under-performance of £340m***.
As outlined in the new strategy, by increasing the rate of physical activity across all communities within Lancashire and working with a number of committed partners to achieve this, Active Lancashire will help the county recover from the pandemic and progress towards a healthier future.
The Leyland-based charity was founded in 2000 as ‘Lancashire Sport Partnership’, funded solely by Sport England. Over the last two decades, a number of successful funding applications have led to the development of key programmes such as the Challenge Through Sport Initiative (CSI), alongside the EU-funded More Positive Together (MPT) and Business Health Matters programmes. Today, Active Lancashire employs over 50 members of staff and works with local, regional and national partners to deliver life-changing health, physical activity and employability projects across Lancashire.
Marking this evolution, Active Lancashire’s Chief Executive, Adrian Leather explains: “We have come a long way over the past 20 years and this new strategy aligns our goals with those around us both locally and nationally. We are very proud to be from Lancashire with its rich history and vibrant communities but we are acutely aware of the challenges and inequalities we have too. The pandemic has amplified these inequalities to new levels and has made significant, long-term impacts on the mental and physical health of our residents.”
“Our new strategy released today is a big step forward in us playing a major part in the recovery and our team is looking forward to the impact it can have.”
Dr Sakthi Karunanithi, Director of Public Health for Lancashire County Council, added: “Being active throughout our lives has been repeatedly shown in numerous studies to bring not just health benefits but also wider social and economic benefits to individuals and our county. We are blessed in Lancashire to have so many opportunities to be more active and enjoy our green spaces. I welcome the ‘We Are Active Lancashire’ campaign and I am really looking forward to working with Active Lancashire and our partners in helping people lead more active and healthier lives.”
Para visualizar o novo vídeo da estratégia, que é mais detalhado de como é uma 'década de movimento', clique em aqui. Para baixar o documento de resumo, clique em aqui.
*Sport England: https://www.sportengland.org/know-your-audience/data/active-lives
** Life Expectancy, LCC: https: //www.lancashire.gov.uk/lancashire-insight/health-and-care/health/health-inequalities/life-exicancy/ *** nomis: https: //www.nomisweb.co.uk/reports/lmp/lep/1925185569/printable.aspx
