Andy Burnham, e as empresas do centro da cidade estão apoiando a campanha para eliminar o ódio e fornecer espaços seguros para todos
Liderando a caridade LGBTQ+, o Manchester Pride anunciou sua primeira campanha para impedir o crime de ódio contra a comunidade LGBTQ+. A campanha que será realizada ao longo de 2022/23 pretende aumentar a conscientização sobre as questões enfrentadas pelas pessoas LGBTQ+ e incentivar mais pessoas a denunciar o crime de ódio. Ele também informará as pessoas como reconhecer o ódio e apoiar as pessoas LGBTQ+ e incentivar os grandes locais e empresas de Manchester a fornecer espaços seguros. Odeio. Além disso, 346 pessoas em toda a Grande Manchester foram submetidas a crimes de ódio por causa de sua orientação de gênero, um aumento de 69,6% em relação ao ano anterior. Portanto, um total de 2.446 pessoas LGBTQ+ foi submetido a um crime de ódio por causa de sua orientação sexual ou identidade de gênero*. Com essas estatísticas aumentando, nunca houve um momento mais importante para lançar esta mensagem. "Orgulho em nosso futuro" ouviu mais de 3.000 pessoas e as principais partes interessadas, incluindo o Conselho da Cidade de Manchester, Akt, George House Trust, LGBT Foundation e a orgulhosa confiança sobre os problemas e desafios enfrentados pelas comunidades LGBTQ+ das regiões e pelas áreas em que eles queriam que o orgulho de Manchester focasse suas campanhas. Aumentos nos crimes de ódio homofóbicos e transfóbicos foram identificados como o principal problema que afeta as pessoas LGBTQ+, juntamente com o preconceito e a discriminação. Toda a cidade com o criativo e está sendo apoiado por pontos de referência/empresas importantes, incluindo King Street, Axis Tower e vários outros locais. Os anúncios de rádio também serão executados no Gaydo. As pessoas influentes em toda a cidade são solicitadas a mostrar seu apoio através da mídia social. Comunidade LGBTQ+ para realmente ser eles mesmos sem medo.
The hard hitting and wide-reaching campaign launched on October 10th and is being supported by Greater Manchester Mayor Andy Burnham and Deputy Mayor of Greater Manchester, Beverley Hughes and will encourage Mancunians to Choose Kindness over hate.
The need for this campaign comes as latest figures show that over the past 12 months (up to 30th June 2022) 2,100 people across Greater Manchester were subjected to hate crime because of their sexual orientation, up 23.7% from the year before. Further to this, 346 people across Greater Manchester were subjected to hate crime because of their gender orientation, a 69.6% increase from the year before. Therefore, a total 2,446 LGBTQ+ people were subjected to a hate crime because of their sexual orientation or gender identity*. With these stats increasing there has never been a more important time to launch this message.
In 2022 Manchester Pride conducted a consultation with Greater Manchester’s LGBTQ+ communities. ‘Pride In Our Future’ heard from over 3,000 people and key stakeholders including Manchester City Council, AKT, George House Trust, LGBT Foundation and The Proud Trust about the issues and challenges faced by the regions LGBTQ+ communities and the areas they wanted Manchester Pride to focus its campaigning. Increases in homophobic and transphobic hate crimes was identified as the top issue affecting LGBTQ+ people along with prejudice and discrimination.
To really hit home why this anti-hate campaign is so needed, Manchester Pride has developed an advertising creative that will be seen across the city and is based on some hard-hitting genuine hate crime messages that people have received online.
The campaign will consist of a billboard campaign throughout the whole of the city with the creative and is being supported by key landmarks/businesses including King Street, Axis Tower and a number of other sites. Radio ads will also run on Gaydio. Influential people across the city are asked to show their support via social media.
Individuals who show the message, ‘I Choose Kindness’ will be making a statement that they will not tolerate hate, and all businesses that show the message ‘I Choose Kindness’ will be making a statement that they are a safe space for the LGBTQ+ community to truly be themselves with no fear.
Andy Burnham, Mayor of Greater Manchester, said: “Greater Manchester is a place where everyone should have the right to get on and feel safe, regardless of who they are. We celebrate diversity and the contribution of the LGBTQ+ community to our city region.
"Infelizmente, sabemos que muitas pessoas sofrem ódio por causa de quem são, seja por causa de sua orientação sexual, etnia, incapacidade ou outro motivo. Disse:
“I hope campaigns such as I Choose Kindness will play a major part in raising awareness of hate, taking a stand and choosing kindness instead.”
Bev Hughes, Deputy Mayor of Greater Manchester said: “Precisamos responder e apoiar as vítimas e eu agradeço o trabalho do Manchester Orgulho por meio desta campanha na conscientização. também ser apoiado por uma campanha de influenciadores. Adicionado a isso as últimas figuras de crimes de ódio que mostram incidentes aumentando ano após ano. Temos que agir para acabar com isso. Pedimos a todos que se reúnam e mostrem compaixão por seus companheiros Mancunianos para que todos possamos nos sentir seguros para ser nosso verdadeiro eu. Downtown in Business
“I urge people affected by hate crime to report it. They will be supported by the police.
“I also hope we can all come together as a community to stop hate crime from happening and to choose kindness instead.”
It will also be supported by an influencer campaign.
Manchester Pride CEO, Mark Fletcher said: “It was clear from the consultation with our communities that their main concern is the threat of hate; added to this the latest hate crime figures which show incidents increasing year on year. We have to act to end this. We ask everyone to come together and show compassion for their fellow Mancunians so we can all feel safe to be our true selves.
“We hope that by raising awareness of this issue, we will create a legacy campaign for Manchester Pride that will live far beyond the fantastic Pride weekend celebrations and have an impact for years to come. It’s never been more important to Choose Kindness.”
