[vc_row Type = ”in_container” Full_Screen_row_Position = "Middle" cenário_position = "Center" text_color = "Dark" text_align = "esquerda" Sobray_strength = "0.3 ″ Shape_Divider_Position =" Bottom "] [VC_Column column_padding_position = "all" background_color_opacity = "1 ″ background_hover_color_opacity =" 1 ″ column_shadow = "none" column_border_radius = "into" width = "2/3 ″ tablet_text_alignment =" default "/telefone_tht_tht_tht =" 2/3 ″ Tablet_text_alignment = "default"/telefone_tht_tht_Text = "2/3 ″ Tablet_text_alignment =" default "/telefon_tx_Text =" 2/3 ″ tablet_text_alignment = "default". column_border_style = "sólido"] [vc_column_text] Ajustando ao trabalho pandêmico tem sido interessante e até divertido. Em seguida. Pitkathley, CEO da Camden Town Unlimited e dos distritos de melhoramento de negócios de Euston Town (lances), membro da Parceria Enterprise Local de Londres e presidente da Camden Giving. Depois, tive uma conversa em painel de rua de quatro vias com o professor Kim Cassidy, especialista em comportamento e marketing do consumidor, Joe Barrett, co-fundador do mercado adolescente e membro da força-tarefa das ruas High do governo, e Matt Baker, membro da Grimsey High Street Review e consultor da Associação do Governo Local em High Streetets. Finalmente, conversei com Peter Ryan, especialista internacional em engajamento de clientes, BPOs e call centers.
The online chats bring amusing moments, like my Canadian friend whose dog wanders in to shot, or my South African colleague who has a ‘greenscreen’ backdrop which has him sat on a beach one day, but in a swish office the next.
I’m now playing my mate at chess online, whilst we have a beer, and every week I do appallingly in the Downtown Zoom team meeting quiz.
This transition to online has also meant conducting conversations in the #DowntownDen, a platform which really captures the business climate and shines a light on where we are economically and politically.
First, I spoke with Simon Pitkeathley, CEO of Camden Town Unlimited and Euston Town Business Improvement Districts (BIDs), member of London Local Enterprise Partnership, and chair of Camden Giving. Then I had a four-way high street panel conversation with Professor Kim Cassidy, an expert in consumer behaviour and marketing, Joe Barrett, co-founder of Teenage Market and member of the Government’s High Streets Taskforce, and Matt Baker, member of the Grimsey High Street Review and consultant to the Local Government Association on high streets. Finally, I spoke with Peter Ryan, an international expert on customer engagement, BPOs, and call centres.
Três grandes temas emergiram de todas essas conversas. Parece altamente improvável que voltemos a se adequar, Brogues e Crombie! Como Simon afirmou: “O que aconteceria nas ruas altas nos próximos cinco a dez anos, de qualquer maneira, agora será acelerado de cinco a dez meses.”
First, and mildly distressing for someone who likes to wear a shirt and tie, we have now shifted irreversibly to wearing casual attire whenever doing business. It seems highly unlikely that we’ll ever return to suit, brogues and Crombie!
Second, town centres have been going through a state of flux for quite some time, but the difficulties they have been experiencing are going to be accelerated by the coronavirus. As Simon stated: “What was going to happen to high streets over the next five to ten years, anyway, is now going to be fast-tracked to five to ten months.”
Kim falou sobre como os consumidores estavam mudando seu comportamento, obviamente mais compras on-line, mas também desenvolvendo um desejo de gastar mais dinheiro. Ela afirmou: “As pessoas estão pensando nos bens e serviços que estão comprando, o valor de tudo o que estão comprando, em termos de 'isso vai durar muito tempo?', Quão boa qualidade é? Além disso, as pessoas valorizarão a experiência de fazer compras mais.”
Matt made the point that online retail has, for the first time in the UK, now outstripped high street sales.
e Peter falou sobre como a mudança para on -line - sejam reuniões, varejo ou feriados - significava que as empresas deveriam desenvolver melhores planos de continuidade de negócios para quando ocorrer crise. As empresas que não podem lidar com seus clientes de maneira eficaz quando surgem um problema têm maior probabilidade de perdê -los depois. Kim também enfatizou: "Como os varejistas estão lidando com as pessoas nos negócios estão impactando os consumidores e isso não desaparece muito rapidamente, que se apega. Então, acho que os varejistas precisam ter muito cuidado com isso e com o impacto a longo prazo que poderia ter sobre sua imagem." Joe explicou: “O papel das autoridades locais será absolutamente enorme após essa crise. Se pudermos facilitar mais parcerias e conexões entre o público, o setor privado e o terceiro setor, que os centros das cidades se beneficiarão como resultado. Os pedidos nele no momento para continuar isso. E isso leva ao terceiro ponto significativo dessas conversas #DowntowNDN. Peter fez questão de que já havia uma mudança para call centers e BPOs se movendo para mais trabalhos em casa, e que isso foi acelerado por coronavírus. Estes centros tradicionalmente utilizam uma grande quantidade de espaço de escritório, cuja necessidade será reduzida. Tudo isso é combinado com as ruas de varejo e altas, mudando mais rapidamente para um modelo on -line que mudará o valor da propriedade High Street. Mas, obviamente, isso não será suficiente. Presidente. column_border_radius = "none" width = "1/3 ″ tablet_text_alignment =" default "Phone_text_alignment =" default "column_border_width =" into "column_border_style =" solid " align = "center"] [vc_video link = "https://youtu.be/_se7rohqcmk" align = "center"] [vc_video link = "https://youtu.be/jgdkt-gohnq" align = "center"] [/vc_column] Chris
But there was not an inevitability about all this change. Joe explained: “The role of local authorities is going to be absolutely huge after this crisis. If we can facilitate more partnerships and connections between the public, private and third sector our town centres will benefit as a result.”
Matt stated: “Local authorities have a critical role, it’s important that the Government empower them more. We’ve seen the local government minister move quite swiftly in this crisis to relax planning rules etc. and I think there are calls on him at the moment to continue that. Ultimately, I want to see local authorities return to having a role as custodians of place.”
The Government could also take further action to help high streets, such as shift the burden of business rates away from the occupier and on to the landlord, as Simon suggested. And this leads to the third significant point to come from these #DowntownDen conversations.
Real estate could be hit hard because of this pandemic. Peter made the point that there had already been a shift to call centres and BPOs moving to more homeworking, and that this has been accelerated by coronavirus. These centres have traditionally utilised a great deal of office space, the need for which will be reduced.
This is matched by the broader acceptance, based on the pandemic, that working from home, at least partially, inevitably calls for less office accommodation. All this is combined with retail and high streets shifting more rapidly to an online model which will change the value of high street property.
Some of the solution is in schemes like Simon’s excellent Camden Collective, where meanwhile use leases are used to fill vacant disused buildings to benefit the creative small business community, providing free and subsidised coworking space. But obviously this won’t be enough.
It seems, not only will we all be dressed more casually as a result of this pandemic, but our town centres and cities could also look dramatically different as both retail and office space change radically.
Simon Danczuk is Downtown in Business London Chairman.[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_video link=”https://youtu.be/oxb7dLDK4Ig” align=”center”][vc_video link=”https://youtu.be/_SE7rOHQcmk” align=”center”][vc_video link=”https://youtu.be/jgDKt-gOhnQ” align=”center”][/vc_column][/vc_row]
