Sem muito tempo antes de o condado celebrar empresas de turismo e hospitalidade em todo o condado do Lancashire Tourism Awards 2018, o marketing Lancashire revelou os mais recentes figuras turísticas anuais para 2017. e visitantes aumentando de 67 milhões para £4.25 billion (+2.9% since 2016) and visitors increasing from 67 million to 67,63 milhões. Também houve um 1% Aumento de empregos no setor de turismo e hospitalidade. Passar mais. O condado também possui um programa diversificado e compactado de eventos que atraem visitantes de condados vizinhos mais amplos e mais longe. Os visitantes do dia geraram £ 2,06 bilhões em 2017, um aumento de 3,2% no ano anterior, mas permanecer visitantes gerou ainda mais a 2,2 bilhões de libras, um aumento de 2,8%. Key areas of spend continue to be retail and food & drink, which generated over £2.18 billion, together an increase of 4% in 2017.
Chief Executive of Marketing Lancashire, Rachel McQueen, said “This is good news for Lancashire and another year of positive growth for the sector. The greater rise in economic impact, compared to visitor numbers, shows that people visiting the county are now also spending more. We are encouraged by the 3% increase in staying visitors and, with an incredibly busy summer this year, we are optimistic that we will see a healthy level of growth into next year.”
Lancashire continues to be hugely popular with day visitors, thanks to great connectivity and an offer that appeals to the people living in nearby urban centres. The county also has a diverse and packed programme of events that draw visitors from wider neighbouring counties and further afield. Day visitors generated £2.06 billion in 2017, an increase of 3.2% on the previous year, but staying visitors generated even more at £2.2 billion, an increase of 2.8%. Key areas of spend continue to be retail and food & drink, which generated over £2.18 billion, together an increase of 4% in 2017.
“We’re delighted to see that these areas of spend have increased. Lancashire has a much-admired food & drink offer, as evidenced by recent accolades. From two Michelin star Moor Hall, one Michelin star Northcote and The White Swan at Fence, to the highest quality food Pubs como o Freemason's em Wiswell, Parkers Arms e The Cartford Inn, que aparecem nos 50 principais pubs gastronômicos do Reino Unido. setor. ”
“These establishments have some of the country’s finest food producers on their doorstep and our work to help champion producers as well as Lancashire’s restaurants, pubs and cafes through the Taste Lancashire campaign, continues to put the spotlight on the county’s food and drink sector.”
O município também está focado em aumentar o número de Visitantes internacionais, com uma oferta bem -sucedida para o fundo Discover England, fornecendo £ 250k para promover uma oferta diferenciada para o NORDIC Airways, e o Nordic Airways Airways Airways Worker Worker Will Airways Will Airways. Lancashire apresenta os prêmios anuais
On Wednesday 7th November Marketing Lancashire presents the annual Lancashire Tourism Awards, the only county-wide awards that celebrate and recognise the £4.25 billion visitor economy, tourism and hospitality sector. This year the awards ceremony will take place in a new venue, the Imperial Banqueting Suite in Preston with guest presenter and proud Lancastrian Jodie Prenger, star of West End theatre, stage and TV. Follow the build up to event and hear the winners first by following on twitter #LTA18.
A summary of the latest visitor economy data and key findings of the STEAM data for 2017 can be found on marketinglancashire.com
