Liverpool Bid Company anunciou uma série de eventos ao longo de 2019 que lançarão os holofotes em algumas das ruas mais amadas da cidade, apresentando o Liverpool no seu melhor. Os visitantes testemunharão uma aquisição de rua por alguns dos melhores restaurantes, cafés e bares da cidade, que se aventurarão nas calçadas para mostrar a impressionante e crescente oferta de alimentos da Castle Street. O evento será flanqueado por uma extravagância culinária de uma semana-semana de comida e bebida (27 de maio a 2 de junho)-que incluirá ofertas, masterclasses e eventos que apresentam o melhor da hospitalidade a tempo da remancadeira de Brandeaux Festival de Justiça. Barracas de mercado, arte e artesanato, entretenimento de rua e restaurantes estabelecidos há muito tempo, como Mowgli, Mariay e Leaf, batendo nas ruas para servir uma variedade de delícias saborosas para os visitantes. O evento será o culminar da semana dos independentes (de 1 a 7 de julho), uma campanha de uma semana para envolver empresas, funcionários e visitantes independentes locais na celebração do espírito empreendedor da crescente comunidade de negócios da LIVERPOOL. Visitas. Economia dos Visitantes. As ruas e as áreas circundantes estão crescendo e evoluindo. Nossos eventos de "celebração" criam uma oportunidade fantástica para os visitantes iniciantes e regulares experimentarem o melhor que eles têm a oferecer. Pagar negócios, juntamente com a comunidade empresarial em geral, e mostra os diferentes ativos da região da cidade, que é uma das minhas principais responsabilidades como presidente da Lven. ”
Capitalising on the success of last year, Celebrating Castle Street returns for a second year on Friday, May 31, bringing a day-long celebration of this popular foodie hub to the heart of the Commercial District. Visitors will witness a street takeover by some of the city’s best restaurants, cafés and bars, who will venture out onto the pavements to showcase the impressive and growing food offering of Castle Street. The event will be flanked by a week-long culinary extravaganza – Food & Drink Week (May 27-June 2) – which will include offers, masterclasses and events showcasing the best of hospitality in time for the return of Bordeaux Wine Festival.
Also back by popular demand is Celebrating Bold Street (Sunday, July 7) – a huge street party on this beloved thoroughfare which in the past has included a farmers’ market, art and crafts stalls, street entertainment and long-established restaurants such as Mowgli, Maray and LEAF hitting the streets to serve up an array of tasty delights for visitors. The event will be the culmination of Independents’ Week (July 1-7), a week-long campaign to engage local independent businesses, employees and visitors in celebrating the entrepreneurial spirit of Liverpool’s growing independent business community.
Both events form part of Liverpool BID Company’s destination marketing strategy – creating quality, public events that aim to profile keys areas and businesses within the BID to drive an increase in footfall, sales and repeat visits.
Bill Addy, chief executive, Liverpool BID Company, and chair of the Liverpool Visitor Economy Network (LVEN), said:
“While Bold Street and Castle Street are two very different streets, both with their own unique identities, history and stories to tell, both have experienced remarkable growth in recent years as a hub for independent businesses and restaurants, and have come to symbolise the city region’s burgeoning visitor economy.
“It is part of our pledge to promote areas within both BIDs and raise their profile as exciting destinations to shop, relax and dine, with the key objective to increase footfall, spend and repeat visits to these vibrant locations for the benefit of our levy payers. Both streets and surrounding areas are growing and evolving. Our ‘Celebrating’ events create a fantastic opportunity for first-time and regular visitors to experience the best that they have to offer.
“Our levy payers also value the sense of community created between themselves and the general public at these events – everyone involved working together for the long-term growth and sustainability of their neighbourhoods.
“It is also important that the overarching destination marketing strategy for Liverpool City Region includes the views and needs of our levy paying businesses along with the wider business community and showcases the different assets of the city region, which is one of my main responsibilities as chair of LVEN.”
Natalie Haywood, fundadora e diretora administrativa da Leaf na Bold Street, recebeu as notícias de que a celebração da Bold Street está voltando em 2019, dizendo:
“Celebrando a Bold Street se tornou um dos nossos clientes, o que se aprende e um grande número de pessoas e um grande número de focos para os clientes, que os clientes, que realmente esperamos, a cada ano e um grande número focal para o período de verão. brilhantemente para aumentar o perfil da Bold Street, destacando nossa identidade comunitária única na cidade, além de fornecer uma vitrine para nossa oferta individual. Evento. Havia um ambiente tão grande na Castle Street e fazer parte deste evento foi tão divertido o tempo todo, para a equipe, os inúmeros empresas e, é claro, nosso público em geral. Damos muitas amostras que, obviamente, levaram a vendas de garrafas. está desenvolvendo a maneira como o Liverpool e os destinos distintos dentro da oferta são promovidos localmente, nacional e internacionalmente, atraindo visitantes e investimento interno como resultado direto. Isso inclui a campanha anual de marketing de destino "Christmas in Liverpool". Somente recentemente a oferta anunciou que está mais uma vez colaborando com a Igreja e a Galeria da Cidade da Paróquia de Liverpool, Dot-Art, para trazer uma nova e emocionante obra de arte para o Liverpool Plinth. O projeto faz parte de uma das promessas no plano de negócios da oferta de distrito comercial da oferta - para criar uma estratégia de arte pública que serve para enriquecer a experiência daqueles que visitam e trabalham na área. Status. Downtown in Business
Ahead of its opening on Castle Street last year, Liverpool Gin Distillery introduced themselves to the city’s gin aficionados with a street stall during the inaugural Celebrating Castle Street event.
Emily Kelly, general manager, said the event helped to raise the venue’s profile, commenting:
“We sold numerous tickets for our venue which helped bring sales right up before we had opened. There was such a great ambiance on Castle Street and to be part of this event was such fun all round, for the staff, the numerous businesses and of course our general public. We gave out plenty of samples which of course led to bottle sales.
“We cannot thank the BID enough for giving us their support and keeping us in the know of what is happening around Castle Street and the city. We really cannot wait for this year now we have opened our doors at the Liverpool Gin Distillery.”
The BID’s destination marketing strategy includes close work with partners across the city region such as Marketing Liverpool, with whom the BID is developing the way Liverpool and the distinctive destinations within the BID are promoted locally, nationally and internationally, attracting visitors and inward investment as a direct result. This includes the annual ‘Christmas in Liverpool’ destination marketing campaign.
Along with this, the BID continues to strengthen the relationship with local and national arts organisations, for example LightNight, to throw the spotlight on key locations within the BID and provide a platform for artists to showcase their work. Only recently the BID announced that it is once again collaborating with Liverpool Parish Church and city gallery and art organisation, dot-art, to bring an exciting new piece of art to The Liverpool Plinth. The project forms part of one of the pledges in the BID’s business plan for Commercial District BID – to create a Public Art Strategy that serves to enrich the experience of those visiting and working in the area.
The BID also continues to work with Liverpool City Council to facilitate the delivery of a coordinated strategy for the Cavern Quarter and Williamson Square areas, to improve the visitor experience and maximise their iconic status.
To find out more about what Liverpool BID Company does please visit www.liverpoolbidcompany.com
