de Andrew Robinson, Ultracomms
O uso da análise de fala no moderno contact center está em ascensão devido ao insight acionável exclusivo que a tecnologia pode fornecer. As múltiplas camadas do contact center. Contrarie -os. O que está impulsionando o volume de chamadas que entram no contact center? Existe uma tendência que precisa ser abordada? Por exemplo, você pode configurar as categorias para monitorar um período de tempo para identificar os motoristas de chamada sazonais para ajudar a planejar e aplicar estratégias apropriadas para combater o aumento do volume de chamadas. Isso ocorre porque apenas uma amostra de chamadas é monitorada e há evidências insubstanciais para chegar a tendências para apoiar a implementação de novas iniciativas. A análise da fala reúne dados para todas as interações, incluindo aquelas que não fecharam, venderam ou alcançarem um resultado positivo para poder quantificar os dados em larga escala para ajudar a projetar o roteamento de chamadas mais eficazes e melhorar a primeira resolução de chamadas. Ao analisar o desempenho e a qualidade do agente do ponto de vista da auditoria, os dados coletados são inestimáveis. O uso da ferramenta aciona a qualidade do agente e fornece dados comparáveis facilmente acessíveis para ajudar a gerenciar e melhorar o processo de chamada. Além de ajudar a desenvolver uma melhor experiência do cliente para reduzir o atrito do cliente e aumentar o valor do cliente, a análise de fala pode ajudar a identificar oportunidades para reduções de custos, reduzindo as despesas operacionais. Pode ser usado para apoiar o envolvimento/satisfação do cliente, redução de custos, desempenho do agente e garantir que seu contact center permaneça compatível. Downtown in Business
Speech Analytics monitors each call made and has become synonymous with understanding the ‘voice’ of the customer, enabling contact centres to deliver improved customer experiences by studying behaviours from interactions throughout the multiple layers of the contact centre.
Here are five key benefits speech analytics provide:
- Speech analytics helps design better customer experience in contact centres.
More than just listening to what the customer says and actioning their requests, speech analytics can be used to understand what pitfalls or obstacles a customer goes through during their call, to identify anomalies and trends and help put measures in place to counteract these.
- Manage call loads and plan workforce requirements.
Understanding the reason for calls is fundamental in knowing how to deal with them. What is driving the volume of calls that come into the contact centre? Is there a trend that needs addressing? For example, you can configure categories to monitor over a length of time in order to identify seasonal call drivers to help planning and apply appropriate strategies to combat the increase in call volume.
- Improve first call resolution performance.
First call resolution is something all contact centres strive for but find it hard to achieve. This is because only a sample of calls are monitored and there is unsubstantial evidence to arrive at trends to support the implementation of new initiatives. Speech analytics gathers data for all interactions, including those that did not close, sell or reach a positive outcome to be able to quantify the data on a large scale to help design more effective call routing and improve first call resolution.
- Drive quality and transparency while simplifying audits
As speech analytics allows you to monitor and assess 100% of all your contacts this is key from a compliance and regulatory perspective. When looking at agent performance and quality from an audit stand point the data gathered is invaluable. Using the tool drives agent quality and provides easily accessible comparable data to help manage and improve the call process.
- Reduce customer attrition and control costs
One question that is constantly asked when discussing Speech Analytics is “What is my return on investment?” Apart from helping to develop better customer experience to reduce customer attrition and increase customer value, speech analytics can help identify opportunities for cost reductions by reducing operational expenses.
The best news is that speech analytics is now affordable and overall, has many different functions that allow you to understand your business and contact centre on numerous levels. It can be used to support customer engagement/satisfaction, cost reduction, agent performance and to ensure your contact centre remains compliant.
Read more about why speech analytics is affordable
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