Manchester digital agencyCode Computerlove joined forces with the BBC’s Salford-based user experience and design (UX&D) team, which designs the BBC’s digital experiences, to delve deeper into how other tech-led organisations including Google, Co-op Digital, AKQA and ustwo are creating vibrant studio cultures to help to get the best out De seus diversos grupos de designers.
The short film was a collaboration between the BBC’s Andrew Nott, Creative Director of GEL (UX&D), Code Computerlove – a design roster partner to the BBC – and Andy Davies.
The 14-minute long documentary can be accessed in full on the BBC’s GEL (Global Experience Language) site, https: //www.bbc.co.uk/gel/articles/what-is-studio-culture
Falando de suas próprias experiências e destaques do MAIS DOCUMENTÁRIO, TOM BRADLEY, Diretor de Código do Código, diz: | Diversos grupos de designers que trabalham em equipes multidisciplinares de produtos, geralmente se espalham por diferentes locais. Compartilhado pela BBC-com sua equipe multidisciplinar de 200 pessoas trabalhando juntos para projetar as experiências digitais da BBC-para agências digitais como nós, com a mesma abordagem do Mind-Mindset e Centrado no Humano. Nossa equipe de designers ainda estava distribuída pelos negócios em equipes multidisciplinares-com clientes muito diferentes-, portanto, o valor de trabalhar juntos como disciplina poderia ser difícil de justificar. se propõe a explicar
“One of the major challenges in modern tech-led businesses (most big organisations in today’s world!) is how to manage large, diverse groups of designers working in multi-disciplinary product teams, often spread across different locations.
“But, as some of the world’s most successful tech businesses have proved, creating a positive studio culture with the right approaches, processes and tools can deliver huge rewards, both in terms of the quality of work, end user experiences and stimulating team morale.
“Engendering a prolific studio culture is a goal shared by the BBC – with its 200-strong multi-disciplinary team working together to design the BBC’s digital experiences – to digital agencies like us, with the same product-mindset and human-centred approach.
“When I moved from the BBC to work at Code I quickly realised that the challenges for creative leadership were more the same than different. Our team of designers were still distributed around the business into multi-disciplinary teams – with very different clients – so the value of working together as a discipline could be difficult to justify.
“I’d learned lots of methods for building effective teams at the BBC, but I always wondered if other organisations had tried things that we hadn’t thought of. So, together with Andrew Nott, we decided to find out.
“Our video sets out to explain Why A construção e manutenção de uma cultura é importante para os líderes e criativos do design que entrevistamos; O que eles tentaram ao longo do tempo, o que funcionou e o que aprenderam. Esperamos criar este curto doc, organizações de todos os tamanhos encontram algo de uso para tirar a partir dele. Colaboração. She says ‘because we work in product teams you’re balancing lots of different disciplines, tech leadership, design leadership, product leadership all happening within a project team, but it feels like there’s always important moments when you come together as a discipline and critique each other’s work, feel inspired, and talk about those things that are specific to your discipline.’ This is so true and such an important part of studio culture, sharing ideas and experiences and not working in isolation.
“It’s certainly a must see for designers entering the industry, to understand better the realities of being a designer in a tech-led business and how product teams work.”
Tom continues: “There were lots of shared experiences and common themes, from routines and tools, to sharing and collaboration.
“Of particular interest was a point made by Helen Fuchs, Design Director at Ustwo. She says ‘because we work in product teams you’re balancing lots of different disciplines, tech leadership, design leadership, product leadership all happening within a project team, but it feels like there’s always important moments when you come together as a discipline and critique each other’s work, feel inspired, and talk about those things that are specific to your discipline.’ This is so true and such an important part of studio culture, sharing ideas and experiences and not working in isolation.
“A maioria dos entrevistados descreveu a importância do trabalho de crítica, aprendendo e adaptação continuamente e a visibilidade do trabalho em todo o estúdio foi a chave para alcançar uma cultura de estúdio vibrante. Being a player coach – not a floating figure head that pops up for important meetings and then vanishes – is another point that I whole heartedly concur with.”
“In the documentary, collaboration was another key talking point. Being a player coach – not a floating figure head that pops up for important meetings and then vanishes – is another point that I whole heartedly concur with.”
Summing up studio culture, Google’s Creative Director – Material Design, Rachel Been says, “Instead of looking at just evolving your craft, it’s about understanding a multitude of other skill sets and having empathy for other people in order to make a more holistic better Produto. ”
Katherine Wastell, Chefe de Design-Cooperativa Digital, concluiu:“ É importante para a cultura de estúdio que as pessoas estão comunicando, mesmo que possam estar espalhadas por diferentes equipes de produtos, que não se dedicam a melhorar o que estão fazendo o que estão fazendo. Uma coisa que eu faria. ”
“Making sure that people are continually learning from one another and new practises are being influenced into the way they work. If I couldn’t do anything else, this would be the one thing I’d do.”
