Analítica de régua, uma solução de rastreamento de conversão especializada, é o mais recente provedor de tecnologia para se tornar um parceiro do Google, com as duas empresas que trabalham intimamente para o regulamento da renúncia para os usuários do Google. gastos com marketing. A parceria ajudará a trazer a análise do governante a um público mais amplo do Google Ads usuários para melhorar a qualidade de seus relatórios por meio do rastreamento automático de conversão do governante. O culminar de vários meses de planejamento e colaboração, com a análise de réguas desenvolvendo uma solução automatizada para que os clientes do Google Ads atribuam facilmente receita offline e on -line a suas campanhas de marketing nas plataformas do Google. Tecnologia, insight e, o mais importante, as pessoas certas precisavam ajudar seus clientes a gerenciar e otimizar campanhas eficazes do Google Ads. ”
Ruler’s marketing attribution solution helps marketers close the loop between sales revenue and marketing spend. The partnership will help bring Ruler Analytics to a wider audience of Google Ads users to improve the quality of their reporting via Ruler’s automated conversion tracking.
A recent survey by Ruler Analytics on the Fundamentals of Digital Marketing Reports revealed attributing sales revenue to marketing activity as the 2nd largest challenge marketers face when building effective reports, behind applying insights to the data.
The announcement marks the culmination of several months of planning and collaboration, with Ruler Analytics developing an automated solution for Google Ads customers to easily attribute both offline and online revenue to their marketing campaigns within Google platforms.
Speaking about the partnership, Adrian Blockus, Head of Strategic Partnership Development for the UK and Ireland at Google said “We’re pleased to have Ruler Analytics on board as a Google Partner. The team has the product knowledge, advanced technology, insight and most importantly, the right people needed to help their customers manage and optimise effective Google Ads campaigns.”
Ian Leadbetter, diretor da Ruler Analytics disse:“ A análise de réguas é um parceiro de tecnologia do Google por vários anos, e o WE MILMINDS e o WE MILERMING é o que há de um pouco mais de uma parceria do Google. to work alongside Google in educating more Google Ads users on how offline conversion tracking can evidence the effectiveness of their campaigns and improve campaign performance.”
“Thousands of digital marketers are already benefiting from our solution to help optimise their ad spend, and we’re excited to work alongside Google in educating more Google Ads users on how offline conversion tracking can evidence the effectiveness of their campaigns and improve campaign performance.”
“We have some innovative developments for our product to share and look forward to sharing these with Google’s customers over the coming months.”
Ruler’s technology has been adopted by marketing professionals around the world, serving a wide range of industries including digital marketing agencies, financial and professional services, travel e hospitalidade, educação, saúde e beleza e comércio eletrônico de alto valor. Downtown in Business
For more information on Ruler Analytics integrations with Google Ads, visit www.ruleranalytics.com or email [email protected]
