Proprietário de mídia ao ar livre A JCDecaux UK recebeu um contrato de publicidade ao ar livre de cinco anos em Merseyrail após uma proposta competitiva. Na rede ferroviária. Bord de alta qualidade que compartilha nossa visão para o desenvolvimento futuro de nosso portfólio de publicidade. Informado, além de ser um poderoso canal de comunicação para marcas locais e nacionais. ”
Under the contract, JCDecaux UK will develop, maintain and sell the portfolio of 600 advertising sites including posters, billboards and escalator ad panels across stations on the network, providing Merseyrail with a significant income to be reinvested back into the rail network.
From 2021, JCDecaux UK will digitise the advertising in the busiest locations, installing state-of-the-art digital screens in the four city centre stations: Liverpool Lime Street, Liverpool Central, Moorfields and James Street.
Suzanne Grant, Commercial Director at Merseyrail, said: “JCDecaux UK submitted an extremely high-quality bid that shares our vision for the future development of our advertising portfolio.
“We have every confidence that working together post-COVID-19 we will maximise advertising opportunities across the network, providing a valuable revenue stream to Merseyrail that in turn will benefit our passengers.
“The digitisation of our major stations will transform the ability for brands to deliver timely and compelling content that will keep our passengers informed, as well as being a powerful communications channel for local and national brands.”
Helena Kavanagh Chief Partnerships Oficial da JCDecaux UK disse:“ Como um grande negócio e turista de destino, o MELING para que o MELING para que o MELING seja um destinatário para o prêmio que se destacamos para o que se destacamos com o MELIVEL. Isso aumentará a viagem de passageiros com conteúdo relevante e envolvente. Downtown in Business
“We look forward to working with Merseyrail to develop this powerful platform for brand messaging that will enhance the passenger journey with relevant and engaging content.
“By digitising the 4 busiest stations, there will be a new opportunity post Covid-19 for brands to reach customers at multiple touchpoints across the city as they commute, shop and socialise via screens in rail, roadside and retail locations.”
