A Birmingham art director, Paul Power, has published his first book‘Sh*ts Got Real’, providing an illustrated survival guide for new dads and tackling the issue of Postnatal Depression (PND) in men.
Paul, who heads up the creative content studio HDY Agency, teamed up with mental health charity CALM (Campanha contra viver miseravelmente) para ter a idéia do novo livro para arrecadar dinheiro para a instituição de caridade. Ao criar o livro, Paul descobriu que também se tornaria pai pela primeira vez, o que significava que ele foi capaz de colocar o livro à prova. Meu coração, geralmente para aumentar a consciência da ansiedade e da depressão, principalmente em homens jovens. Reunimos algumas cabeças criativas e decidimos fazer algo a respeito. Meu objetivo é que 'Sh*ts ficou real' chegue às mãos daqueles que mais precisam. ”
It’s estimated that one in five men experience anxiety or depression after becoming a father, which often goes undiagnosed. While creating the book, Paul found out that he was going to become a dad for the first time too, which meant he was able to put the book to the test.
‘Sh*ts Got Real’ explores the first nine weeks of life with a newborn to demystify fatherhood with bold illustrations of daily tasks to help build a new routine and battle baby blues.
Paul Power said: “Every year I create something around an issue that’s close to my heart, usually to raise awareness of anxiety and depression, particularly in young men.
“From talking with the team at CALM, I realised that PND in men is really common, but is often undiagnosed. We got some creative heads together and decided to do something about it. My aim is that ‘Sh*ts Got Real’ gets into the hands of those who need it most.”
Angel Gaskell, co-fundador da agência HDY, disse:“ Estamos imensamente orgulhosos de Paul e tudo o que ele já alcançou com 'Sh*Ts ficou real'. Apoiaremos uma campanha digital para divulgar o importante livro importante e novo.
“We’ll always encourage and support the HDY team to develop their skills and follow their passions outside of the agency however we can. It’s what makes our team so dynamic and diverse.”
All the proceeds from ‘Sh*ts Got Real’ will be donated to CALM and can be purchased aqui.
