Last week, Downtown in Business hosted our final event of the year. We were delighted to be joined by Claire McColgan, the woman who led Liverpool’s successful bid to host the 2023 Eurovision Song Contest.
Claire is the Director of Culture in Liverpool and she spoke about the incredible transformation that the city has been through over the past 30 years. Whilst the main focus of the discussion was based around the excitement of Eurovision, Claire also discussed what makes Liverpool special and why the city deserves more opportunities in the future.
Claire discussed the cities Capital of Culture win and since then, Liverpool have used culture as the tool to the city, which of course, helped with the win of the Eurovision bid. She mentioned how the audience in Liverpool is unique and that after the 2008 Capital of Culture win, the city partied whilst everyone else went into recession.
A discussão continuou e Claire falou sobre como os prazos nesta cidade funcionam muito bem. Depois que o Liverpool tem uma meta em mente, ajuda a cidade a se concentrar e progredir dentro do prazo definido. Um exemplo disso é a arena, Liverpool One e agora, Eurovision. As empresas precisam garantir que estejam usando essa enorme promoção da cidade para mostrar ao resto do mundo o que torna o Liverpool ótimo. Embora o Eurovision seja o próximo grande evento, Claire não está deixando que isso a impeça de pensar no futuro. Ela quer ter certeza de que a cidade continua a crescer e melhorar, mantendo a cultura no centro de tudo. Downtown in Business
Finally, Claire mentioned how Businesses within the city now need to ensure they are using Eurovision to their advantage. Businesses need to make sure they are using this huge promotion of the city to show the rest of the world what makes Liverpool great. Whilst Eurovision is the next big event, Claire isn’t letting that stop her from thinking about the future. She wants to make certain that the city continues to grow and improve, whilst keeping culture at the centre of it all.
