O setor de hospitalidade está passando por uma transformação significativa, e os jovens estão na vanguarda dessa mudança. A reserva de um hotel evoluiu dramaticamente nas últimas décadas. Trinta anos atrás, ou mesmo apenas dez anos, os consumidores confiam principalmente em agentes de viagens, hotéis diretamente, revistas ou teletexto (mostrando minha idade!) Para garantir sua acomodação. Avanço rápido para 2024, e a paisagem se transformou completamente. No mundo de hoje com tecnologia de hoje, quase todo mundo reserva suas férias on-line, com plataformas comoBooking.com leading the way in providing convenient and efficient service.
The advantages of booking online are significantly more convenient than any other way, for example, time saving, instant email confirmations, reviews at your fingertips and the option for last minute bookings.
Over the years hotels have had to develop and evolve with their marketing and booking options by adding their venues to booking.com and other platforms, as well as creating social media accounts – all to keep up with our ever-changing consumer habits. Currently, social media presents a prime opportunity to excel both for your own venue’s online presence, as well as your customers advertising it for you.
Additionally, to the younger generation the visual appeal and shareability of their experiences are as important as the experiences themselves.
Young people are drawn to aesthetically pleasing environments that offer perfect backdrops for their social media posts. In fact Globe Trender descobriu que 20% dos britânicos jovens admitem a escolha de destinos baseados em possíveis oportunidades de fotos para mídias sociais. O mercado de hospitalidade competitiva de hoje, os jovens são mais exigentes do que nunca quando se trata de escolher um hotel. Eles avaliam uma infinidade de fatores além do básico de conforto e conveniência. Preferências, os hotéis podem atrair e satisfazer melhor a geração mais jovem de viajantes. Isso destaca o poderoso papel que plataformas como Instagram, Facebook e Tiktok desempenham na formação de decisões de viagem. Os viajantes jovens são fortemente influenciados por postagens visualmente atraentes, histórias e críticas compartilhadas por seus colegas e influenciadores. Ambiente, comodidades e experiências, tornando -as uma forma crucial de marketing para um hotel ou empresas. Por exemplo, meu pai pesquisa minuciosamente todos os seus hotéis no YouTube antes de reservar, assistindo a vídeos da turnê para ter uma visão aprofundada do que ele está pagando.
Hotels and restaurants with aesthetically promising interiors, unique design elements, and photo opportunities can transform a space into a social media sensation and therefore attracting more of the younger generation to your establishment.
In today’s competitive hospitality market, young people are more discerning than ever when it comes to choosing a hotel. They evaluate a multitude of factors beyond just the basics of comfort and convenience.
According to a report by Little Hotelier “more than half of them [millennials] consider free wi-fi as the most sought-after hotel amenity.” This is now essential for hotels and accommodations, and by understanding and catering to these diverse preferences, hotels can better attract and satisfy the younger generation of travellers.
According to a blog by Mize, 34% of millennials book a hotel from viewing it on social media. This highlights the powerful role that platforms like Instagram, Facebook, and TikTok play in shaping travel decisions. Young travellers are heavily influenced by visually appealing posts, stories, and reviews shared by their peers and influencers.
Moreover, consumers also use social media as a source of research – with 21% of Brits using social media to research their destination before booking.
I believe video reviews offer an authentic glimpse into the hotel’s ambiance, amenities, and experiences, making them a crucial form of marketing for a hotel or businesses alike. For example, my father thoroughly researches all his hotels on YouTube before booking, watching tour videos to get an in-depth view of what he is paying for.
Reconhecendo e aproveitando o poder das mídias sociais, os hotéis podem explorar uma vasta rede de convidados em potencial que dependem dessas plataformas para inspiração e recomendações de viagem. A criação de um vídeo de turnê permite que os hotéis apresentem imagens genuínas e não editadas, fornecendo aos clientes transparência e segurança ao analisar suas acomodações. Mercado de hospitalidade em constante evolução.
By understanding and catering to their preferences, particularly through the strategic use of social media, hotels can attract and satisfy this influential demographic.
Continuous improvement and adaptation to digital trends will be essential for maintaining customer satisfaction and staying competitive in the ever-evolving hospitality market.
If you are passionate about the hospitality industry, then join our free online community – https://www.facebook.com/groups/thehospitalityheroeshub
Source: https: //mize.tech/blog/positive-and-negative-efects-of-social-media-on-the-tourism-industry/
Fonte:Brits spend big on vacation prepping for social media (globetrender.com)
Source: Millennial travel: Trends and statistics | Little Hotelier
