Os feriados da Páscoa são um daqueles momentos do ano que pode fazer uma grande diferença para as empresas de hospitalidade. Operadores, é uma chance sólida de aumentar as reservas e os passos - especialmente se você puder explorar o que os convidados estão realmente procurando por essa época do ano.
With two bank holidays, school breaks, and (hopefully) a bit of sunshine, it’s often the time people start coming out of winter hibernation, looking for a change of scenery, a nice meal out, or a short break somewhere a bit greener.
For operators, it’s a solid chance to boost bookings and footfall—especially if you can tap into what guests are actually looking for this time of year.
Value é grande. Com os orçamentos domésticos ainda sendo observados de perto, famílias e casais estão escolhendo com mais cuidado. Reserva.
The offers that tend to land best are the ones that feel like a good deal, without overcomplicating things.
A “kids stay free” deal, a weekend package that includes breakfast and a late check-out, or a small seasonal perk—like a chocolate-themed afternoon tea—can all help nudge someone towards a booking.
Há evidências para fazer backup também. A STR relatou um aumento de 11% na ocupação na Páscoa do ano passado em comparação com a semana anterior, com as áreas rurais e costeiras indo especialmente bem. Garantir que sua oferta seja fácil de encontrar e claramente comunicada on -line seja metade da batalha. Você não precisa lançar um grande evento de Páscoa, mas algo tão simples quanto uma caça ao ovo no jardim, uma estação de artesanato infantil ou até degustações de chocolate para adultos podem fazer uma visita parecer mais memorável. Bola de bola. E para bares e cafés em particular, essa pode ser uma maneira direta de aumentar as capas e atrair transeuntes. Seja um chocolatier próximo, um parque agrícola ou uma feira de primavera, parcerias como essas podem agregar valor sem agregar carga de trabalho. Mid-abril este ano, o que significa que há uma forte chance de pesquisas de última hora e reservas de líder curto. Poucos toques atenciosos podem ajudar a ter a temporada com um começo forte.
That’s not surprising—many people want a short, easy break without the hassle of flights or long travel. Making sure your offer is easy to find and clearly communicated online is half the battle.
Adding a bit of seasonal flair doesn’t hurt either. You don’t need to throw a big Easter event, but something as simple as an egg hunt in the garden, a kids’ craft station, or even chocolate tastings for adults can make a visit feel more memorable.
These little touches also give people something to talk about online—and a few extra mentions on social media can go a long way when everyone’s in planning mode.
Outdoor seating continues to be a big driver of spend, especially when the weather plays ball.
According to UKHospitality, around 39% of Brits say they’re more likely to dine out if there’s outdoor seating.
A few well-placed tables, a bit of greenery, maybe some heaters or blankets—it doesn’t have to be a full overhaul to make a space feel inviting. And for pubs and cafés in particular, this can be a straightforward way to increase covers and attract passers-by.
There’s also something to be said for teaming up with local businesses. Whether it’s a nearby chocolatier, a farm park, or a spring fair, partnerships like these can add value without adding workload.
Guests are actively looking for local, authentic experiences—so anything that feels curated or connected to the area is likely to be well received.
On the marketing front, now’s the time to keep things sharp and timely.
Easter falls mid-April this year, which means there’s a strong chance of last-minute searches and short-lead bookings.
A quick website refresh, a couple of emails, and some eye-catching social posts showing off your seasonal setup can help make sure your venue stays on people’s radar.
In short, Easter doesn’t need to be overdone—but a bit of planning, some simple value-adds, and a few thoughtful touches can help get the season off to a strong start.
Se você trabalha em hospitalidade e deseja dicas mais práticas como esta, Siga -me em sociais - estou sempre compartilhando idéias para ajudar as empresas independentes a obter melhores resultados.
And if you’re up for learning more in person, my next Art Of Hospitality conference is happening in Liverpool this June
Get your tickets here – https: //www.tickettailor.com/events/thehospitityheroltd/1247488?
