Ao fazer o seu conteúdo entrar em seu quinto ano, a Agência de Copywriting do Northern Quarter está comemorando uma série de vencer o cliente que acenam para a crescente reputação e capacidades do negócio. Esses clientes não estão apenas recorrendo a fazer conteúdo para redação, mas também consultoria, marca, estratégia e suporte de mídia social. Isso envolveu enriquecer a oferta da empresa para agregar valor máximo aos clientes por meio desses serviços complementares. Gilmour-Grassam encontrou seu tempo na demanda, ela garantiu que isso pudesse ser atendido ao aumentar sua equipe de maneira sustentável. Selecionou uma instituição de caridade do ano e executou os planos para refrescar a marca da agência, há muito para a equipe esperar em 2019.
Manchester Metropolitan University, Property Alliance Group and Robiquity are just a handful of the names to join the agency’s roster in recent months. These clients are not only turning to Making You Content for copywriting, but also consulting, branding, strategy and social media support.
Over the past 12 months, the agency’s headcount has almost tripled from three to eight. This has involved enriching the company’s offering to deliver maximum value to clients through these complementary services.
With new client wins under their belt and a number in the pipeline, the business is preparing for additional hires in 2019 to ensure they can continue to plan, deliver and distribute quality content in an efficient manner.
This has been the focus of Making You Content since its establishment in March 2014. When Founder and Managing Director Kelly Gilmour-Grassam found her time in demand, she ensured this could be met by growing her team in a sustainable manner.
“Only one in five startups survive the first five years in business. To be amongst them in the current climate is an astounding achievement. We have some really exciting ideas for our fifth birthday celebrations and ambitions to build on our successes to date,” says Kelly.
Having recently selected a Charity of the Year, and executed plans to refresh the agency’s branding, there is plenty for the team to look forward to in 2019.
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